Following Tuesday’s iPad mini announcement, Apple’s senior vice president of worldwide marketing Phil Schiller has found himself having to defend its pricing. Speaking to Reuters, Schiller said he believed consumers would see the 7.9-inch iPad, which starts at £269 ($329), as a premium product worth paying for.
Having announced the iPad mini at yesterday’s special event in San Jose, Apple has posted a couple of videos relating to it on its YouTube channel. In the first video, design chief Jony Ive explains the design process behind the new device, while the second video is a TV advert showcasing Smart Covers for it.
The new Macs and definitely the new iPads stole the show at the Apple event today, but there were also some interesting software announcements made. As revealed by Apple CEO, Tim Cook, there is a new version of iBooks coming out, packing a whole slew of new features.
After unveiling a new 13-inch MacBook Pro with Retina display, a slimmer iMac, updated Mac minis, and a 4th gen iPad, Apple unveiled the iPad mini at its special event in San Jose today. Featuring a 7.9-inch display, the iPad mini measures just 7.2mm thick, and weighs just 0.68 pounds.
When Tim Cook took to the stage for Apple’s special event in San Jose today, we expected him to announce the new iPad mini, and we had a good feeling he’d announce new Macs. But what we weren’t expecting was a new, fourth-generation iPad with an A6X processor.
At its special event in San Jose today, Apple announced an all-new iMac with a stunning redesign that’s a whopping 80% thinner than its predecessor. It boasts an edge-to-edge glass display that’s 45% thinner than the previous iMac display, with 75% less reflection.
Along with announcing relatively minor updates to the Mac mini, at today’s San Jose media event, Apple unveiled the much-rumoured 13-inch MacBook Pro with Retina display. The new machine boasts Intel’s latest Ivy Bridge processors, USB 3.0 ports, and Intel HD graphics – which drive the 2560 x 1600 pixel resolution display.
At its media event in San Jose California, Apple today announced updates to its Mac mini lineup. The ultra compact desktop Mac now features Intel’s third generation Ivy Bridge processors, and USB 3.0 connectivity.
In a surprising break from recent tradition, Apple will be providing a live stream of today’s much-anticipated iPad mini media event. As noted by MacRumors, a new “Apple Events” app has been quietly added to the Apple TV’s home screen.