Apple has launched two updated iPhone commercials which will quite possibly be the last to feature the company’s iPhone 4 ahead of its rumoured refresh this September. The adverts showcase the device’s awesome ability to act as an iPod, and its App Store, which is undoubtedly unmatched by any of its rivals.
Along with opening up iCloud Beta to developers late last night, Apple have also revealed what they will charge users who want to increase their iCloud storage space from the default free 5GB provided, up to a maximum of 55GB.
Apple have opened up a Beta version of its much anticipated iCloud service to registered developers on iCloud.com. If you go to that url now, you will see the login page captured above. Once logged in, developers have access to web apps for Mail, Contacts, Calendar, Find My iPhone & iWork.
Back in December 2010, Apple increased the preview length of songs in the US iTunes Store from 30 to 90 seconds. Seven months on, Apple appears to have rolled out longer song clips to a number of other countries – including here in the UK.
Thanks to the overwhelming success of the iPhone and indeed the iPad, and in addition to the rising success of its Mac business, that little company in Cupertino now has more cash sat in the bank than the U.S. government.
Earlier today, the BBC released a new global iPlayer App, which will allow residents of The Republic Of Ireland, France, Germany, Italy and other European countries to watch TV shows such as Doctor Who, Top Gear, Little Britain & The Office on their iPads.
Apple’s latest operating system, OS X Lion, introduces over 250 new features to the Mac, and is a steal at just £20.99 ($29.99). Especially when you compare it to Windows – it’s biggest rival – which currently retails from around £120. It’s not such great value, however, if Apple decides to charge you for it 122 times.
Not made the switch from Snow Leopard to Lion yet? Apple released a revised version of its 10.6.8 update late yesterday, which should make the transfer of personal data, settings and compatible apps much smoother – when you do decide to upgrade.
Apple uploaded a new iPad 2 TV advert to its YouTube Channel yesterday. Titled ‘We’ll Always’, it continues the theme of previous adverts – showcasing, in an understated way, some of the different things you can do on the iPad 2.