30th UK Apple Store opens in the Oracle, Reading

26 June, 2011 - Paul Dixon
Apple Store Oracle, Reading

Apple opened its 30th UK retail store yesterday. Located in the upper level of the Oracle Shopping Centre in Reading, its doors officially opened at 9:30am with the first 1500 customers receiving free Apple T-shirts.

Apple collector and photographer Damian Ward, was at the opening event and took the photos featured in this post.

Staff outside the store

Staff outside the store

customers dressed as Apples

Three Apples!

customers dressed as Apples

Customers at the Genius Bar

Visit Damian’s Flickr page for more photographs of the opening and his impressive collection of vintage & modern Macs.

Store information on Apple’s website

About the author

Paul Dixon is the owner of Macsessed. He lives in Lancashire in the UK where he works as a web designer. You can find him on and Twitter.