Apple release new TV advert – iCloud Harmony

27 February, 2012 - Paul Dixon
Apple TV advert - iCloud Harmony

Apple uploaded a new TV advert to their YouTube channel over the weekend. Titled ‘iCloud Harmony’, it demonstrates how iCloud on the iPhone 4S allows your apps, books, calendar, contacts, music and photographs to be automatically available on your iPad and Mac.

The advert doesn’t feature any dialogue, it switches quickly between different devices before ending with the caption: “Automatic. Everywhere. iCloud.”

While the advert does a good job of showcasing all the main iCloud features, I think the parts that show a photo being taken on an iPhone, and then appearing automatically on a Mac and iPad is the most effective.

What do you think of the ad?

About the author

Paul Dixon is the owner of Macsessed. He lives in Lancashire in the UK where he works as a web designer. You can find him on and Twitter.