Apple tops Fortune’s most admired companies list for the sixth year in a row
Apple has claimed the top spot in Fortune’s world’s most admired companies list for the sixth year in a row. Once again, the Cupertino company is joined in the top five by two of its biggest competitors – Google and Amazon, who took the second and third places respectively. Coca-Cola and Starbucks were placed fourth and fifth.
This, according to Fortune, is why Apple is so admired:
Apple has had a rough time lately with its stock price in a free fall and the widely publicized failure of its Maps feature. However, it remains a financial juggernaut, posting $13 billion in net income last quarter, making it the most profitable company in the world during that period. The company has its fanatical customer base, and it still refuses to compete on price, making the iconic iPhone and iPad products that are still widely seen as prestige devices. Competition may be stiff, but so far it remains behind: In Q4 2012, the iPhone 5 was the world’s best selling smartphone, followed in second place by the iPhone 4S.
The annual list is decided by a survey of executives, directors, and security analysts from a range of different industries – each one is asked by the business journal to pick the ten companies they most admire.
Visit Fortune’s website to view this year’s full list.
