Apple updates Final Cut Pro X ahead of new marketing push to win back professionals
Final Cut Pro X received a lot of criticism when it was launched back in June 2011. Apple made some significant changes to the popular video editing tool, and cut a number of features that many users, particularly professionals, still used. The Cupertino company is now launching a new marking push to win those consumers back, alongside updates for Final Cut Pro X, Motion and Compressor.
The Los Angeles Times reports that Apple’s new marketing campaign will kick off today to coincide with the National Association of Broadcasters (NAB) convention that starts on April 6 in Las Vegas.
Apple’s campaign will feature professional video editors who have embraced Final Cut Pro X, including Julian Liurette from the Globe and Mail newspaper, and Tsui Hark, one of the biggest names in Hong Kong cinema.
In addition to this, Apple has released updates for Final Cut Pro X, Motion and Compressor. The updates introduce a number of key improvements, including bug fixes, support for new codecs, and more.
Final Cut Pro X
What’s New in Version 10.0.8
- Support for Sony XAVC codec up to 4K resolution
- Option to display ProRes Log C files from ARRI ALEXA cameras with standard Rec. 709 color and contrast levels
- Resolves an issue where some third-party effects generated green frames during render
- Resolves performance issues that could occur with certain titles and effects
- Time reversed clips render in the background
- Ability to use key commands to adjust Clip Appearance settings in the timeline
- Ability to view reel number metadata located in the timecode track of video files
- Mono audio files in a surround project export with correct volume levels
- Drop zones no longer reset to the first frame of video after application restart
- Fixes a performance issue which resulted from selecting multiple ranges on a single clip
- Fixes an issue where the Play Around function did not work properly on certain clips when viewed through external video devices
Motion
What’s New in Version 5.0.7
- Resolves an issue where some third-party effects generated green frames during render
- Resolves performance issues that could occur with certain titles and effects
- Fixes a stability issue when splitting layers in the timeline
- Fixes an issue where launching a plug-in with a check box could require multiple clicks
- Fixes a stability issue with CoreMelt plug-ins
Compressor
What’s New in Version 4.0.7
- Removes 1GB file size limit for uploads to Vimeo
- Fixes a stability issue when playing back certain MPEG-2 files
- Fixes a stability issue in Qmaster when processing multiple jobs
You can download the latest version of Final Cut Pro X from the Mac App Store from today. It’s free if you already own the application, or £199.99 ($299.99) if you’re a new customer. The latest versions of Motion and Compressor are both priced at £34.99 ($49.99), or free if you already own them.
Update: Apple has now updated the Final Cut section of its website with testimonials from The Globe and Mail newspaper, Tsui Hark, and other pro users.
